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 The Traffic Counter industry is largely comprised of companies that sell traffic counters. Great. We decided that a better place to focus our creative energies is on analyzing traffic and conversion data, extracting the insights and helping retailers get the most out of these insights to deliver better business results.
We’ve been analyzing traffic and conversion data since 1994, and during that time my team and I have analyzed literally mountains of data from a wide range of retailers. We pioneered the science of traffic and conversion analytics, and we continue to discover new insights and uses for traffic and conversion data.
We literally wrote the book on it – two books, actually.
In 2005 I wrote When Retail Customers Count the first book ever written
dedicated to retail traffic and conversion analysis as a primer for
retail managers, and in 2011 published Conversion: The Last Great Retail
Metric the definitive book on retail traffic and conversion analysis.
These books have defined and documented traffic and conversion analytics
for the industry and established HeadCount as the undisputed leader in
the domain.
We’re good at this. In fact, we’re the best.
Yes, we deliver world-class analytics and innovative reporting, but to
make a difference in your business these powerful insights need to be
“consumed” by your managers – that’s where HeadCount really shines. This
is what delivers game-changing results and why leading retailers like
adidas, Reebok, Lululemon, Tag Heuer, and Hallmark trust us. Let us surprise and amaze you by what
our analytics can tell you about your business.
In summary.
- We don't sell traffic counters, we provide counters as part of our service
- We're technology agnostic, we don't just use "our" counters, we use whatever technology is best
- We focus on extracting insights and helping you drive business results
- We scale from small studies to complete chain-wide managed service
- We're flexible to your needs, no long term contracts
- We actually know and understand what we are doing and why we do it
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