HeadCount - Retail Traffic and Sales Conversion Analysis

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University of Alberta's School of Retailing - Advisory Board

 

Book: When Retail Customers Count

 

 

 

 

 

 

 

 

 

 

 

 

Ernst & Young - Entreprenuer of the Year, 2007

We don't sell Traffic Counters...we deliver results

The Traffic Counter industry is largely comprised of companies that want to sell you traffic counters. Great, but what do you the day after the counters are installed?

 

Just like a new POS system won't make comp sales increase, installing traffic counters in your stores won't in and of itself improve your business. The key to using traffic and conversion analytics is consumption ; you and your teams need to know what the insights are and how to put them to practical use. That's what we do for leading retailers like Home Depot, Hallmark and Adidas to name a few. It's what we can do for you too.

 

We're driving thought leadership in traffic and customer conversion analysis, in fact, we literally wrote the book on it. Not only did Mark Ryski, CEO and founder of HeadCount write the first book on the subject entitled When Retail Customers Count but his follow-up book, Conversion, Conversion, Conversion: The New Retail Imperative will be published in fall of 2010. The HeadCount service is endorsed by the Retail Council of Canada and Mark sits on the advisory board of the University of Alberta School of Retailing.

 

What else makes us totally unique?

  • We don't sell traffic counters, we provide counters as part of our service (no capital investment)
  • We're technology agnostic, we don't just use "our" counters, we use whatever technology is best
  • We do discrete traffic and conversion studies, a low investment/risk way of learning what its worth
  • We focus on extracting insights and helping you drive business results
  • We scale from small studies to complete chain-wide managed service
  • We're flexible, no long term contracts

 

Conversion, Conversion, Conversion, the New Retail Imperative

 

When Retail Cusotmers Count

 

RCC - Working in Partnership

 

University of Alberta School of Retailing, Advisory Board

 

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