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"A true find for any retailer looking for dramatic improvements in business outcomes!" |
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Len Schlesinger, President, Babson College
former Vice Chairman and COO, Limited Brands
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"The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers." |
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Pat Conroy, Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
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"Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth."
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Thomas H Davenport
President's Distinguished Professor, Babson College, Author of Competing on Analytics and Analytics at Work
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Mark Ryski lays out a forceful and compelling argument for why every retailer, regardless of their size or category, need to understand traffic and conversion rates in their stores - or risk being out - retailed by the retailers who do.
Download PDF sample sections
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