Why Headcount

The Traffic Counter industry is largely comprised of companies that want to sell you traffic counters. Great, but what do you do the day after the counters are installed?
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Getting Started

There are many ways traffic and conversion analytics can make a difference in your business and at HeadCount we’ll help you make the most of it all.
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An Introduction to HeadCount

Our goal is to help retailers use traffic data to improve customer
conversion rates in their stores, giving them a competitive edge. We work with retailers who don't currently track traffic but are interested. 
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Ryski's New Book

Conversion: The Last Great Retail Metric

"Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth"

- Thomas H. Davenport, President's Distinguished Professor, Babson College
Author of Competing on Anayltics and Analytics at Work  
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