
When Retail Customers Count
Was the first book ever written dedicated to the topic of retail traffic and conversion analysis. It’s a primer on all the ways traffic and conversion data can be leveraged to drive performance and manage expenses.

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Conversion: The Last Great Retail Metric
Going far beyond the basics, Mark Ryski's book is a must read for anyone who makes decisions in a retail business – from the CEO to Store Manager and everyone in-between.

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