HeadCount - Retail Traffic and Sales Conversion Analysis

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Why Track Traffic

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Related Links

Article: Why Count Customers?

Article: Does Your Advertising Work?

Article: Counting on numbers

Book: When Retail Customers Count

 

The most fundamental of retail metrics is largely unused or misused — if you're not looking at traffic information, how are you managing your store?

Every day, hundreds of prospects visit a retail location and while the majority of these prospects make a purchase and are successfully “converted” into a customer, hundreds will leave without buying.

Financial measures simply don’t go far enough to help retailers understand how their stores are performing. If sales are down year-over-year, what happened? Did fewer people visit the store, or did fewer make a purchase?  Understanding the underlying drivers to sales results is the only way retailers will be able to identify opportunities and drive sales performance.

HeadCount will help you measure store performance and answer your critical questions like:

    •  Does your advertising work?

    •  Are your store hours right?

    •  Are your staffing levels optimal?

    •  What is your sales conversion rate?

    •  And many more….

Case Studies


Why Customer Conversion is Critical?
When a prospect leaves your store, not only does this represent an immediate and significant lost sales opportunity, but the ongoing negative impact from these prospects sharing their negative experience with other potential prospects is incalculable.

Sales Conversion will:

Measure the lost sales opportunity by store
Identify the underlying performance drivers by store
Reveal opportunities to improve sales performance by store

 

1 in 4 retailers count traffic

 

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